Hiip is an online platform to help connect brands, advertisers directly with the appropriate impact on the first social network in Vietnam and Thailand
Hiip, a startup offering an automated influencer platform to help brands and advertisers connect with social influencers in Vietnam and Thailand, has secured a “7-digit Series A round” led by Thai VC firm Vnet Capital.
Japan Strategic Capital, Tokyo-listed marketing technology company Rentracks and Singapore-based Vulpes Investment Management have also joined the round.
Launched in April 2016, Hiip is an online platform to help connect brands, advertisers directly with the appropriate impact on the first social network in Vietnam and Thailand. Using AI and Big Data technologies, the platform helps brands and advertisers to reach target customers, build brand reputation and increase sales by connecting directly with a network of thousands of influencers to promote products product, service or specific campaigns.
Brands can use Hiip platform to freely create advertiser accounts and campaigns, and they will be matched with the right influencers based on the specific requirements and influencer data.
Hiip claims it has worked with more than 500 brands and 6,000 influencers since its inception, and the revenue is doubling every six months.
Phi Nguyen, Co-founder and CEO of Hiip Asia, said: “Our vision since day one is to be the leading influencer platform in Southeast Asia. We are happy to be backed by Vnet’s extensive network and track record of investing successfully in technology startups to help us accelerate and achieve this vision.”
Michael Graham Hyde, Chairman of Hiip Thailand, added: “We are very excited with this opportunity to work with Vnet and other forward-thinking investors in this round. In the few short months since we launched in Thailand in 2018, we are growing exponentially with reputed clients like AIS, Truemoney and thousands of signed-up influencers, and ready to take Hiip Thailand to the next level.”
Vnet Capital president Sopon Punyaratabandhu said: “Hiip quickly became the market leader in Vietnam and will soon be the leading influencer platform in Thailand. We were impressed with the team and the technology and their commitment to bringing value to the Thai social influencer arena.”
Prior to this round, Hiip has raised two round of funding, one a pre-seed funding from Expara Ventures in October 2016, and the other a seed round from 500 Startups and Cocoon Capital.
